Queens creators star in Coach’s latest clothing campaign

Jamaica natives Nigel Sylvester, Ra Dolla, Racquel Mills and Chello star in Coach’s latest advertising campaign. Photo via Sylvester/Instagram

By Rachel Vick

BMX rider and content creator Nigel Sylvester has taken his style and skills from the streets of Queens to the heart of Coach’s latest clothing campaign.

The fashion brand sought the Jamaica-born Sylvester and a few of friends to represent the World’s Borough in its latest outerwear shoot.

"It was important to me to share this opportunity with Coach to uplift individuals from my community who are striving to better themselves and their families," Sylvester told E News.

The campaign for “A New York Story” features Sylvester and other local creators, like designers Ra Dolla and Racquel Mills and the rapper Chello, in their hometown, where they showcase the brand in familiar spots like Peters Field Park.

Photos and behind the scenes videos prompted proud responses from the friends’ Queens followers on Instagram, who applauded the recognition of hometown heroes.

“This is iconic four Queens kids modeling Coach,” Mills wrote.