Jamaica artist’s video installation celebrates the spirit of the neighborhood

“The Ave” projected on the side of CH Martin and Rincon Salvadoreno, off Jamaica Ave. Photo by Jason Lalor.

By Rachel Vick

An innovative video installation by Jamaica-based artist Jason Anthony Lalor depict the personality and diversity of his neighborhood — but you’ll have to wait til the sun sets to see it.

Lalor’s “The Ave” will be on view from 8:30 p.m. to midnight every night until August 17. The videos are screened on a wall along 149th Street between Jamaica and Archer Avenue.

Inspired by the gentrification of the neighborhood and a perceived need to document the changing space, Lalor’s observational documentary focuses on his commutes through the area.  

Lalor’s observational documentary focuses on his commute through the community. He said he was inspired by neighborhood gentrification and a need to document the changes

The project’s mission is as much to document Jamaica as it is to inspire passersby to connect to their own memories, he said. According to the Queens Council on the Arts, the installation is intended to “preserve the diversity and energy” of Jamaica.

Lalor said he hopes that the piece sparks conversation.

“I want people to stop, ask about the work, maybe share their memories of Jamaica and discuss how the neighborhood is changing,” Lalor said. “I also want people to walk away with a sense of the inherent beauty and impermanence of our neighborhood as we know it. At the very least, I hope people enjoy the views of the Avenue.” 

Lalor create the project with support from a Queens Council on the Arts ArtSite grant.